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class="say"><p>近日,人人网曾向用户弹出消息称,将下线站内信功能,过往信息也会被清空。就在用户一片缅怀声中,人人CEO陈一?.....</p></div> </div> </div> <div class="article-content fontSizeSmall BSHARE_POP"> <p><span style="font-family: 楷体;">近日,人人网曾向用户弹出消息称,将下线站内信功能,过往信息也会被清空。就在用户一片缅怀声中,人人CEO陈一舟在1?0日下午发言称将紧急调整站内信升级方案,站内信内容会永久保留。昨天,人人公司再度发出声明,称将对近期利用微信公众平台发布和传播人人网谣言者进行起诉。各方如何看待人人网此番周折?人人网究竟状态如何?且看刺猬君为你梳理解答?/span></p> <p><span style="font-family: 楷体;">1<strong>官方鼓劲,民间缅怀</strong></span></p> <p>成立?005年的人人网,一度被看作中国社交网络的领军者,但近两年不断有声音指出人人网“暮气沉沉”。在网站下线站内信功能之际,一篇名为《人人网,谢幕开始》的文章在微信朋友圈广泛传播,作者认为人人网正从行动上开始退出舞台,此发言论引起无数用户共鸣?/p> <p style="text-align: center; text-indent: 0;"><img src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmappWUiapiavw14WbicyMN57C4PsXGP5wuicdqSia84Co3E8KPX2efHdCH8gg/640?tp=webp" border="0" data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmappWUiapiavw14WbicyMN57C4PsXGP5wuicdqSia84Co3E8KPX2efHdCH8gg/0" data-ratio="0.8333333333333334" data-w="504" /></p> <p>在微博话题#人人网谢幕#中,不少网友表达了对过去玩人人的日子的怀念,同时发出?ldquo;再见人人”?ldquo;再见青春”的感叹,虽然只是一个功能的取消,但民间的舆论指向却?ldquo;未亡先奠”?/p> <p>对于公众的反应,人人内部显然始料未及,人人CEO陈一舟在30日发表声明表示,引起用户这么大反响,是由于对产品的考虑不周,他宣布将暂停站内信功能升级,并永久保留站内信内容。同时,他还提到,团队面对困境会更加勇敢,并承诺不会停止奋斗?/p> <p style="text-align: center; text-indent: 0;"><img src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmacVMnkt0JpCXNc3b95H9xumhsGcviaXagTYNQLH94cpOIEvsMyrhlwDg/640?tp=webp" border="0" data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmacVMnkt0JpCXNc3b95H9xumhsGcviaXagTYNQLH94cpOIEvsMyrhlwDg/0" data-ratio="0.7727272727272727" data-w="506" /></p> <p>但这则致用户信的影响力显然没有达到预期效果,截至本文发稿时,该置顶声明在人人网官方微博的转发数仅?00余次,远远低?ldquo;谢幕”传闻。为了消解负面舆论,2日下午,人人公司再度发表微博声明,剑锋直?ldquo;芭莎娱乐”?ldquo;北美留学生日?rdquo;等微信公号,称其擅自发布“人人网即将关?ldquo;的相关谣言,给公司带来巨大损失,并一再强调人人网存在大量活跃用户,依然是年轻群体青睐的社交平台?/p> <p style="text-align: center; text-indent: 0;"><img src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFma1GDcxk7n1fxlM70VEuZTia7L2ibmNwd6eKSzfSKg2iawodz7L6mB5icqZQ/640?tp=webp" border="0" data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFma1GDcxk7n1fxlM70VEuZTia7L2ibmNwd6eKSzfSKg2iawodz7L6mB5icqZQ/0" data-ratio="0.950592885375494" data-w="506" /></p> <p>面对人人公司的系列公关举措,一些网友直叹虚惊一场。但有些网友并不买账,调侃人人的声明标题存在语病问题,被“吓结巴了”,也有网友评论道?ldquo;人人在微博声讨微信,真是醉了”?/p> <p style="text-align: center; text-indent: 0;"><img src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFma0mb6zL1ZzhMQXk6pvuCibibxic8s3KA0m0bfVT9jZDf8e91PToOo0NDlQ/640?tp=webp" border="0" data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFma0mb6zL1ZzhMQXk6pvuCibibxic8s3KA0m0bfVT9jZDf8e91PToOo0NDlQ/0" data-ratio="0.6146245059288538" data-w="506" /></p> <p>2<strong>流量不振,股价下?/strong></p> <p>而人人网究竟状态如何?刺猬君整理出了如下一组数据指标:</p> <p>1、网站流?/p> <p>在上升时期的2010年,人人网流量曾一度位于全球百强,更是中国社交网站的榜首。但近期数据显示,人人网在国内的流量排名持续徘徊?00名左右,曾经的竞争对手新浪微博则居于?0名上下,可见人人网的品牌价值和用户需求正在缩水?/p> <p style="text-align: center; text-indent: 0;"><img src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmaedyWjP55aGYOociaOzYArTibLPiaRYOGP8oDicHcSdCibMXJe4YeFCBETtA/640?tp=webp" border="0" data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmaedyWjP55aGYOociaOzYArTibLPiaRYOGP8oDicHcSdCibMXJe4YeFCBETtA/0" data-ratio="0.6541501976284585" data-w="506" /></p> <p>2、股票价?/p> <p>成立?005年的人人网,最初是参照美国的Facebook建成?011年却抢先在资本市场上登陆,成为全球第一家上市的社交网站。曾有业内人士表示,人人借Facebook的概念上市,市值有被吹大的成分,从近一年来股市走势也能看出,人人股票价格正在经历持续跌损?/p> <p style="text-align: center; text-indent: 0;"><img src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmaNgbnnjWmQhpwPehibYK2Hl49YhW5ZEicSm6zCsCDibpYJyLJmhicRHeicdQ/640?tp=webp" border="0" data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmaNgbnnjWmQhpwPehibYK2Hl49YhW5ZEicSm6zCsCDibpYJyLJmhicRHeicdQ/0" data-ratio="0.383399209486166" data-w="506" /></p> <p>3、用户关注度</p> <p>在用户关注度和搜索量上,人人网也表现平淡。通过百度指数观察近几年来人人网整体热点趋势,发现?011年前后达到巅峰后,便持续下降,如今的网站影响力已大不如从前?/p> <p style="text-align: center; text-indent: 0;"><img src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmaXtWNJMcKVPQJweQ2HGxib0moQ6OBiaabBusNiaaYMSf5Hwxh3YnicwgjCw/640?tp=webp" border="0" data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/o10t3oIg7QPJT6NG4icmYhRUgWW2iaTFmaXtWNJMcKVPQJweQ2HGxib0moQ6OBiaabBusNiaaYMSf5Hwxh3YnicwgjCw/0" data-ratio="0.3774703557312253" data-w="506" /></p> <p>3<strong>式微原因盘点</strong></p> <p>至于造成人人?ldquo;暮气沉沉”的原因,业内人士和网站用户早已众说纷纭,各方观点主要集中在以下几方面?/p> <p>1、封闭的校园社交</p> <p>尽管?ldquo;校内”更名?ldquo;人人”,但人人上的互动仍旧是以学校为单位向外辐射的,用户发展的是基于同学关系的社交,两名用户之所以能成为好友是因为来自同一个班级、学校,这种关系相对来说比较脆弱,大多数人毕业之后就离开了学校圈子,因此原有的校园内容便不再有吸引力?/p> <p>与此相比,微博是带有媒体属性的群体聚合,微信则可用于拓展熟人圈子,还有知乎、豆瓣等基于垂直兴趣领域的社群,它们一定程度上都替代了人人网的社交功能?/p> <p>2、滥俗的网站内容</p> <p>曾有网友总结过校内八大俗?/p> <p>“生活常识化妆技,十二星座小秘密。不看后悔成功录,论文大全雅思题。恋爱金句传送门,男默女泪蛋疼文。读到哪句心疼了?不顶不是中国人?rdquo;</p> <p>也有网友吐槽人人上长期谣言横行、软文泛滥、广告霸屏?/p> <p>这都从侧面反应出人人网站缺乏优质的原创内容。为了抑制用户活跃度的下降,人人曾邀请各种公众主页和段子手进驻,但很多内容都是从其他社交平台转发抄袭而来。人人网用户群的封闭性恰恰不需要这些低质的噪声信息,时间线上大量的无关内容必然会导致用户流失?/p> <p>3、糟糕的用户体验</p> <p>产品体验也一直是人人用户的吐槽主题,有网友表示,人人的内容模块分类太乱,逻辑分类怪异,让界面显得主次不明显,很难找到想用的功能?/p> <p>也有前员工透露,人人内部做产品,要么太保守,要么太激进。保守在于万事效仿Facebook,国外样本不做的东西内部就很少做。激进在于每次改版都是颠覆性的,有一些企图改版互联网用户思维的想法,未经妥善调试就匆忙上线,完全不考虑用户体验?/p> <p>4、公司领导的失策</p> <p>也有观点将人人的衰落归咎于CEO陈一舟。人人网最早由来自清华大学和天津大学的在校大学生创建,后被千橡互动集团收购,善于资本运作的陈一舟半路接手网站,但他的经营策略在业界评价并不高?/p> <p>有报道称,陈一舟向来被视为圈内的投机者,之所以涉足SNS行业是认为该领域较有前景,他也曾先后曾扎入团购、网页游戏和在线招聘应用等热门领域,却并不具备相应的互联网思维。面对人人网社交定位不清、新业务发展浅尝辄止、自主创新力薄弱和产品不够专注等问题,陈一舟很难给出妥善的解决方案?/p> <p>陈一舟在致用户的公开信中如是写道?ldquo;人人网是中国年轻人释放青春活力,展示个人魅力的舞台。再?0年,当我们的用户老了,我们希望,您还能在人人网上找到自己青春的记忆?rdquo;</p> <p>的确,永远有人正青春,却不知道有多少人的青春里有“人人”?/p> <p><strong>转载请注明出处?/strong></p> </div> 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